OSO Fabulous Story time

Summer 2023

Client: Wild Detectives

Challenge: The brief was to have one of our pro bono clients spread awareness or find a solution for the ban of Drag Queen Story Hour in Texas.

Description: To solve this issue, Wild Detectives will have children check out teddy bears dressed as Drag Queens with QR codes stitched on its foot. The QR codes will take them to a website full of Drag Queens reading books about empowerment and confidence. This creates a loophole where Drag Queens aren’t physically in the same space as the kids while they’re reading to them. Instead, the teddy bears will be the ones next to the children.

Art Director: Shinyong Kim

Copywriter: Carlos Luna