Social Media Posts
Summer 2023
Client: Pollo Campero
Challenge: The challenge was to concept and create social media posts that evoked emotions of some kind.
Description: Using Pollo Campero’s brand guidelines, graphics were created to celebrate different holidays and occasions.
yummy
Father’s Day
These graphics were posted on Pollo Campero’s Instagram in celebration of Father’s Day. The visuals were created to resemble a card that the viewer can screenshot or DM to their parent. Dad jokes, provided by Dieste’s copywriters, were used for a lighthearted tone while also evoking hunger for Pollo Campero’s chicken.
ate
Summer Romance
Love is in the air with this post. The idea was for Pollo Campero’s mascot Pollito to fall in love with a Campero meal. An animated version was used for Pollo Campero’s Instagram story whereas the static version was used on their feed.
in love
Stickers
Different stickers for different emotions and situations were created so that people can use them in WhatsApp or Instagram.
