K5 Social Collab
2025
Client: Kia
Challenge: The goal was to develop collaborative influencer content that authentically aligns with Kia’s sedan lifestyle, specifically spotlighting the K5 to drive increased sedan consideration and purchase.
Description: For the K5, we brought Jugar a Ganar (Play to Win) to life through a collaboration with Jaime Jaquez (@trippplej). Instead of centering on basketball itself, we highlighted how the K5 complements Jaime’s everyday lifestyle, embodying the same focus, discipline, and competitive edge he carries beyond the court.
goals
DEI
2024 & 2025
Client: Kia
Challenge: The brief was to amplify Kia’s Accelerate the Good program, celebrating their partnerships with different organizations that embody the spirit of each DEI heritage month.
Description: For every heritage month, we built a platform from the ground up that honored the authenticity and individuality of our heroes while highlighting their impact behind each organization. Through thoughtful storytelling and design, each story became a space to celebrate culture, community, and Kia’s ongoing commitment to driving good forward.
so sweet
Lifestyle Shoots
2024 & 2025
Client: Kia
Challenge: The assignment was to develop lifestyle content that resonates with Kia’s Hispanic audience, designed for use across Kia’s website and social media channels.
Description: We connected and produced lifestyle focused imagery that highlights the diverse lifestyles of their Hispanic consumers while featuring different Kia vehicles.
Fun Side of Adulting
Fall 2024
Client: Kia
Challenge: The challenge was to create a ground-up campaign centered on the Kia K4, designed to connect with a new generation of Hispanic drivers wanting to buy their first car and the freedom that comes with it.
Description: The insight was that our Hispanic audience have already experienced adulthood at a very young age. Think of those tax documents you had to translate or taking care of your younger siblings. It’s like we have already experienced our quarter life crisis at the age of 10. Incomes the newly designed Kia K4 that is your reward for all your hard efforts at being an adult.
EV9 Testimonials
Fall 2024
Client: Kia
Challenge: The task was to create a series of testimonials from actual Kia EV9 owners to alleviate the scare behind electric cars.
Description: The result was a successful launch of video series that highlighted true customer experiences on owing a Kia EV9. These videos were posted across all Kia channels including their website.
#famous
